We Want to Do Something Bigger.

And we need your help to get there.

We're partnering with Dr. Greg Welk, a public health expert in physical activity and behavior change who began his career at the Olympic Training Center. And tapping into a movement to help 10,000 midlifers achieve wellness by reclaiming their identity through stories, products, and community.

It all starts with GRINTA!

MORE THAN A FILM.

GRINTA! is a Battle Cry for Midlifers

The Midlife Identity Gap is the dissonance
between who you were, who you are, and who you're becoming.

And, every day, tens of thousands of people hit midlife.
On average, they’ll celebrate only one healthy birthday after turning 65.
We can change this story.

join the movement

Three initiatives. One movement.

GRINTA! sparks action. GRINTA! For Life docu-series encourages. Get Back to You (GB2U) makes it stick.

“I brought myself back from the brink of the health disaster that befalls almost everyone in midlife. I’ve been helping friends and family do the same and am looking to help more. GRINTA! is the inspiration GB2U and The Way Back is the way.”

-Jay Crain, GB2U Founder/
GRINTA! Executive Producer
Watch Jay's Story

Where Your Donation Goes

GRINTA!

ROADSHOW

- Film festivals
- Private screenings
- Community events

GRINTA! FOR LIFE

DOCU-SERIES

- Pre-Production
- Production & Editing
- Distribution

GET BACK TO YOU

PLATFORM DEVELOPMENT

- Community engagement
- UX research + design
- Prototype development

ABOUT GRINTA! FILM

GRINTA! tells Eros Poli's story from 30 years ago, but it's just as much about what he is doing today as a grandfather still working in the cycling industry. Inspiring, uplifting stories like this provide hope and spur action for improving physical and mental health.

People walk away from seeing the film not just feeling good, but energized. The message in GRINTA! drives awareness and action for the principles in GB2U and the Way Back program.

 THE STORY BEHIND GB2U AND THE WAY BACK

GB2U started when Jay, as a  recovered entrepreneur, realized that maintaining your identity is essential to living a long and happy life. Now he's dedicated to encouraging other midlifers by sharing the mindset, framework, and resources that lead him to lose 100 pounds, eradicate his diabetes 2, and find his way back to his true self. 

The Way Back is a science and evidence-based mind, body, and soul program that guides people through making changes to day-to-day habits to achieve wholistic wellness.